Art, Culture, Earth! ACE Camp is Peralta Hacienda's summer camp program for children and youth, offered free to the East Oakland community. The majority of participants are children ages 5–10 from low-income families of color. The mission of ACE Camp is to get campers excited about being in nature, learning, and building positive relationships with fellow campers, staff and the environment. The identity system needed to appeal to kids but also convey order and consistency to instill trust with parents. The overall design, inspired by elements such as topographical maps, mixed paint, or plant cells under a microscope, embodies the key aspects of the ACE Camp program while also expressing diversity and inclusivity.
Simple yet effective t-shirt design, mindful of production costs.
Buttons are used to group campers by age. Each group is named after indigenous Bay Area Plants.
Teardrop flags can be used to draw attention to the ACE Camp location or to designate different activity areas within.
Social media posts will focus mainly on candid photography of campers with visible yet unintrusive ACE Camp branding.
