• Created logo and typographic styles as a means to emphasize consistency in brand equity and vision.

• Leveraged brand identity to conceptualize and produce signage, t-shirts, fliers, menus, and web assets.

• Crafted a flexible menu template for easy editing by staff.

• Collaborated with program director to conceptualize and implement a new brand identity for the ACE Camp youth program.
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• Created a visual identity that encompasses the goals and values of the ACE Camp program along with identity guidelines for consistent use across all design collateral.

• Prepared design files for social media posts, registration forms, t-shirts, buttons, flags, banners, and posters to be handed off for production by Peralta Hacienda staff.

• Executed production work for diverse print and interactive projects, ensuring design cohesiveness and brand consistency.
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• Collaborated with MD team, conceptualizing and executing brand systems and related collateral, helping drive the design process from ideation through production.
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• Actively participated in the creative process, contributing effective design and technical solutions to achieve project goals.