Climate Ride is a non-profit organization dedicated to promoting sustainability and active lifestyles through charitable events. The goal of the poster is to deliver an attention-grabbing message about the positive impact of biking on the planet by reducing emissions. The design allows each phrase to be read in any order, emphasizing the cyclical nature of the message and reinforcing the overall design concept.
The design aims to captivate viewers, drawing them in and encouraging closer examination.
Posters were strategically placed at an abandoned muffler shop for maximum effect.
