The project's objective was to create a logo and associated applications for a nonprofit organization in the Bay Area. Bikes 4 Life, a nonprofit bike shop situated in West Oakland, aims to empower the local community and provide young people with healthy and sustainable life opportunities through affordable bikes, repair services, internships, and group rides. By conducting extensive research and gaining a deep understanding of the organization's identity, the logo was crafted to capture its essence and values. Careful consideration of Bikes 4 Life's mission and target audience guided the design process, resulting in a logo that visually represents the brand's commitment to promoting healthy lifestyles, community engagement, and sustainability. The logo effectively communicates the organization's purpose and fosters recognition and support for its community-focused initiatives.
